LOGO design process knowledge

Logo, is an indication of things marked characteristics. It is simple, obvious, easily identifiable images, graphics or text for the visual language of symbols, signs also have to express the meaning, emotion and action, such as the role of instruction. Mark the origins of ancient people in production and daily life, in order to facilitate communication, marking the significance of the difference between the types of characteristics of things, has created a marker, such as road signs, the village of S, stele, such as seal coat of arms. Broadly speaking, these are signs. The function of modern signs. Carrying signs of modern enterprise intangible assets, is an integrated enterprise messaging medium. Logo Design Art law. 1. Symbols United States. Logo art is a unique artistic features symbols of graphic design art. Symbol logo design in the United States is the most important art law. 2. Characteristics of the United States. Characteristics of the United States is also a sign unique artistic features of the arts. Logo graphic is not embodied in the individual characteristics of individual things, but the same essential character of matter as a whole 3. The United States and concise. Compositions compact, concise graphics, marks the art must follow the principle of the structure of the United States.

Logo design process. Investigation and Analysis. First of all, to do in-depth understanding of business, including business strategy, market analysis, business leaders of the highest basic wishes, these are an important basis for logo design. To the enterprise competitors have to understand the market environment. Mining elements. Based on the findings of the analysis, to extract the structure of the type of mark, color direction signs to be listed in the spirit and characteristics of mining-related graphic elements, to identify the direction of logo design. Design and development. With these two points can be from different angles and direction of design development. Sign the amendment, after the standard symbol mapping, the size of the amendment, black and white applications, lines of the different forms of application of amendments to bring more standardized signs. The function of modern signs. Carrying signs of modern enterprise intangible assets, is an integrated enterprise messaging medium. Enterprise CIS the most important strategic part of the corporate image transfer process. Is the most crucial element.

LOGO design knowledge: wealth to the humorous law

Humor refers to clever advertising works reproduced comedy feature, seize living things localized phenomenon, through the people's sexual Ke, appearance and behavior characteristics of some ridiculous show.

Humorous expression, often humorous use of interesting plot, clever arrangements, some need certain things, unlimited extension of the extent of comic books, resulting in a fun, laugh and thought-provoking humor mood. Humorous contradictions and conflicts can be unexpected, but also reasonable artistic effect, causing hook viewers knowing smile, unique way to play the role of artistic appeal.

LOGO design knowledge: the use of Lenovo Law

In the process of aesthetic rich Lenovo, to break through the limits of time and space to expand the capacity of the artistic image to enhance the mood screen.

Through Lenovo, people in the aesthetic object to see themselves or with their relevant experience, beauty often seems to be particularly strong, so that the United States aesthetic object and the trial are the integration of Microsoft as a whole, in the course of the association led to aesthetic resonance, their feelings the intensity is always intense and rich.

LOGO design knowledge: a small see Dafa

In advertising design of three-dimensional image to stress that trade-off, concentrated in order to seize the unique point to imagine or to concentrate on a partial description or extended zoom to more fully express the theme of thinking. Art dealing with such a comprehensive concept to point to a small see big, and never the whole performance of the whole approach to the designers have brought a great deal of flexibility and performance of unlimited power, as well as the recipient has provided a broad imagination, The taste was vivid and rich associations.

Small see large and medium-sized "small" is a screen describing the focus of advertising and visual interest in center, it is an advertising creative enrichment and hair, but also designers arrangement, because it has not face a general sense of "small" , but small in the big put to a big victory over highly refined product of the deliberate pursuit of simplicity.

LOGO design knowledge: a reasonable exaggeration Law

With imagination, the ad works by targeting the quality or character of a particular aspect is quite obvious that over-exaggerated, so as to enhance or expand understanding of these characteristics. Golgi writer pointed out: "exaggeration is the basic principle of creation." Through this approach can be more explicitly stressed or reveal the substance of things, to strengthen the work of artistic effect.

Exaggeration to seek novelty in general changes, through the fictional character and personality of the aspects of Sino-US exaggerated, giving people a taste of novelty and change.

According to their performance characteristics, exaggerated form of exaggerated and can be divided into two types of exaggerated expressions, the former for the appearance of, which was implicitly modal of. Practices through the use of exaggeration, for the advertising art of the United States has injected a strong emotional, so that the characteristics of the product of distinct, prominent, and touching.

LOGO design knowledge: To compare the background law

Contrast is a trend in the art of confrontation the United States and the most prominent expression. It works described the nature and characteristics of things on the sharp contrast and direct comparison to the performance by Peter significant Here, lining each other than each other, from the contrast presented by the difference in to focus on simple, tortuous changes performance. Through this approach be more explicitly stressed or prompt the performance and characteristics of products to consumers in a profound visual experience.

As a common means of effective performance, it can be said of all the arts are to benefit from the comparative methods. Compare the use of tactics, not only the theme of strengthening the performance of ads, but also full of fun, and expand the influence of advertising works. The success of the use of contrast methods to make this seemingly ordinary images to deal with the implied meaning rich display advertising theme of the performance of different levels and depth.

LOGO design knowledge: to highlight the characteristics of law

The use of a variety of ways to seize and to emphasize the theme of the product or its own unique characteristics, and it vividly demonstrated, these features will be placed in the main visual screen advertising site or contrast so that the audience in contact with the screen the moment rhetoric that is soon to feel their attention and have occurred in the visual interest to stimulate the desire to purchase promotional purpose.

Performance in the ad, these should be highlighted and exaggerated focus on the characteristics of products in general by the wealth to the image of the distinctive character special abilities, manufacturers of corporate logos and product trademarks, such as the elements to decide.

The prominent characteristic of the way of our common use of the performance of a very general way, to highlight the theme of one of the important practices, with the performance of value can not be ignored.

LOGO design knowledge: direct display method

This is one of the most common use of a very wide range of expression. It will direct a product or theme faithfully displayed in advertising space, the full use of photography or painting skills, such as the performance of the capacity of realism. Xi Zhen exaggerated characterizations and focus on product texture, shape and function uses exquisite texture of the product attractive to show, give a realistic sense of reality, so that consumers of the advertised product to produce a sense of intimacy and trust .

As a result of this approach is directly in front of products to consumers, so we must pay great attention to the screen the product mix and display point of view, should focus on outstanding product brands and products most likely to move people's positions, the use of light and contrast the background so that product exposure to an infectious space, so as to enhance the advertising screen visual impact.

Modern logo design knowledge

LOGO, logo, logos, trademarks are a product of the modern economy, it is different from the imprint of ancient, modern signs bearing intangible assets of enterprises, is an integrated enterprise messaging medium. Trademarks, logos, business CIS strategy as the most important part of the corporate image transfer process, is the most widely, the highest frequency of occurrence, but also the most critical element. The overall strength of powerful enterprises, improve management mechanism, high-quality products and services, have been robust in the logo, through constant and repeated stimulus portrait deep to stay in the hearts of audiences. Will be designed to specific things, events, scenes and abstract spirit, ideas, direction through special graphics fixed, and let people see the logo signs at the same time, natural selection of Lenovo, which identify with the enterprise. Logo (logo design) and the closely related business, logo design, trademark design is day-to-day business activities of enterprises, advertising, cultural construction, an essential element of foreign exchange, which along with the growth of enterprises, and its value is growing, It has been asserted that: "Even if a torch burned all the assets of Coca-Cola, Coca-Cola, with its trademark, we can re-up", we can imagine, logo design importance. Therefore, a long-term vision of enterprises, attaches great importance to logo design at the same time understand the role of signs in the enterprises to establish early, good design is undoubtedly the future of an important carrier of the accumulation of intangible assets, if not objectively reflect the spirit of enterprise, industry characteristics, modeling scientific beautiful The signs, such as enterprise development, and so changes in the adjustment, enterprises will be an unnecessary waste and losses. China banks sign changes, only to dismantle the replacement of the national outdoor media, causing the loss of 20 million.