LOGO design process knowledge

Logo, is an indication of things marked characteristics. It is simple, obvious, easily identifiable images, graphics or text for the visual language of symbols, signs also have to express the meaning, emotion and action, such as the role of instruction. Mark the origins of ancient people in production and daily life, in order to facilitate communication, marking the significance of the difference between the types of characteristics of things, has created a marker, such as road signs, the village of S, stele, such as seal coat of arms. Broadly speaking, these are signs. The function of modern signs. Carrying signs of modern enterprise intangible assets, is an integrated enterprise messaging medium. Logo Design Art law. 1. Symbols United States. Logo art is a unique artistic features symbols of graphic design art. Symbol logo design in the United States is the most important art law. 2. Characteristics of the United States. Characteristics of the United States is also a sign unique artistic features of the arts. Logo graphic is not embodied in the individual characteristics of individual things, but the same essential character of matter as a whole 3. The United States and concise. Compositions compact, concise graphics, marks the art must follow the principle of the structure of the United States.

Logo design process. Investigation and Analysis. First of all, to do in-depth understanding of business, including business strategy, market analysis, business leaders of the highest basic wishes, these are an important basis for logo design. To the enterprise competitors have to understand the market environment. Mining elements. Based on the findings of the analysis, to extract the structure of the type of mark, color direction signs to be listed in the spirit and characteristics of mining-related graphic elements, to identify the direction of logo design. Design and development. With these two points can be from different angles and direction of design development. Sign the amendment, after the standard symbol mapping, the size of the amendment, black and white applications, lines of the different forms of application of amendments to bring more standardized signs. The function of modern signs. Carrying signs of modern enterprise intangible assets, is an integrated enterprise messaging medium. Enterprise CIS the most important strategic part of the corporate image transfer process. Is the most crucial element.