Modern logo design knowledge

LOGO, logo, logos, trademarks are a product of the modern economy, it is different from the imprint of ancient, modern signs bearing intangible assets of enterprises, is an integrated enterprise messaging medium. Trademarks, logos, business CIS strategy as the most important part of the corporate image transfer process, is the most widely, the highest frequency of occurrence, but also the most critical element. The overall strength of powerful enterprises, improve management mechanism, high-quality products and services, have been robust in the logo, through constant and repeated stimulus portrait deep to stay in the hearts of audiences. Will be designed to specific things, events, scenes and abstract spirit, ideas, direction through special graphics fixed, and let people see the logo signs at the same time, natural selection of Lenovo, which identify with the enterprise. Logo (logo design) and the closely related business, logo design, trademark design is day-to-day business activities of enterprises, advertising, cultural construction, an essential element of foreign exchange, which along with the growth of enterprises, and its value is growing, It has been asserted that: "Even if a torch burned all the assets of Coca-Cola, Coca-Cola, with its trademark, we can re-up", we can imagine, logo design importance. Therefore, a long-term vision of enterprises, attaches great importance to logo design at the same time understand the role of signs in the enterprises to establish early, good design is undoubtedly the future of an important carrier of the accumulation of intangible assets, if not objectively reflect the spirit of enterprise, industry characteristics, modeling scientific beautiful The signs, such as enterprise development, and so changes in the adjustment, enterprises will be an unnecessary waste and losses. China banks sign changes, only to dismantle the replacement of the national outdoor media, causing the loss of 20 million.