LOGO design knowledge: a reasonable exaggeration Law

With imagination, the ad works by targeting the quality or character of a particular aspect is quite obvious that over-exaggerated, so as to enhance or expand understanding of these characteristics. Golgi writer pointed out: "exaggeration is the basic principle of creation." Through this approach can be more explicitly stressed or reveal the substance of things, to strengthen the work of artistic effect.

Exaggeration to seek novelty in general changes, through the fictional character and personality of the aspects of Sino-US exaggerated, giving people a taste of novelty and change.

According to their performance characteristics, exaggerated form of exaggerated and can be divided into two types of exaggerated expressions, the former for the appearance of, which was implicitly modal of. Practices through the use of exaggeration, for the advertising art of the United States has injected a strong emotional, so that the characteristics of the product of distinct, prominent, and touching.